London shopping: VVRouleaux

VVRouleaux is London’s legendary emporium of ribbons, trimmings and braids, and oh, so much more. It’s the kind of place that instantly makes you bug-eyed with excitement, recalling childhood days of coveting ribbons, buttons and other “fancy” bits and bobs to add to your most precious and treasured collection.


But it’s the grown-ups who flock to this beautiful bazaar of inspiration for specialist ribbons sourced from all over the world, like Japanese organdie and French wire-edged taffetas in every shade imaginable.



In fact the large light-filled entry-level room in the Marylebone store is literally a Pantone book come to life, with reels of ribbons in every size, pattern and colour. No wonder brides make a bee-line to the store for that exact shade of caramel to work their bridesmaids’ sashes back to the reception chair tie-backs.


Speaking of brides, there are double-sided velvet ribbons which make perfect belts and sashes, as well as double-sided Japanese satin ribbons. And downstairs, there’s a fabulous collection of vintage bridal accessories, including hand-made veils, headpieces, hats and birds (birds!) from the late 1950s.



Ribbons aside, there’s a glorious range of silk, organza and velvet roses in a myriad of fashion shades, as well as a vast collection of fancy feathers. Apparently the shop does a roaring trade in June and July during racing and wedding season.



Don’t miss the tables crammed with vintage pieces like hand-crocheted butterflies and clusters of velvet violets (I spied the same violets behind a glass cabinet at the Golden Age of Couture exhibition at the V&A). I particularly love the selection of vintage French earrings and hair combs as well as the double-sided velvet belts with vintage buckles (from £14.95), delicate feather brooches (from £12.95) and bird decorations (from £3.95).



Downstairs is haberdashery heaven, dedicated to heavier furnishings like acrylic and glass tassles in traditional and modern colours, as well as vintage braids, faux-fur trims, cotton lace trims, and leather and suede ribbons for fashion and furnishing. I found a bunch of Chanel-style braids that would make chic suit edging. There’s also an extensive range of wax cords in all shades, which was raided by the wardrobe department from Elizabeth: The Golden Age.




From October onwards, the store introduces its Christmas collection, with tree ornaments, wreaths, garlands and berries for decorating the home.

For more inspiration, buy a copy of owner/creative director Annabel Lewis’ new book, Ribbons & Trims, for £20.


VVRouleaux
www.vvrouleaux.com


LONDON
102 Marylebone Lane
London W1U 2QD
Tel: 020 7224 5179
Opening hours:
Monday to Saturday (excluding Weds) 9.30am-6pm
Wednesday 10.30am-6pm
Nearest tube: Bond Street and Baker Street

For more shops in W1, click here.
Click here for a Wee Birdy map.

54 Sloane Square
Cliveden Place
London
SW1W 8AX
Tel: 020 7730 3125
Opening hours:
Monday to Saturday (excluding Weds) 9.30am-6pm
Wednesday 10.30am-6.30pm
Nearest tube: Sloan Square

For more shops in SW1, click here.